Dietary Guide lines have newly recommended an increase in fruit and vegetable intake from 5-9 servings per day to 5-13 servings a day.
Despite the highly known benefits of adding more fruit and vegetables to your daily food intake, the statistics show that MOST people have a sub-optimum intake therefore we can conclude that Most people have a sub-optimum intake of Phytonutrients and suffers all the signs and symptoms to back up this evidence in common illness and diseases, minor to major complaints.

The issue primarily is that because Phytonutrients have not been to date labeled as essential for human health there have been NO recommended RDAs of optimal intake.

New Science is showing that filling in the phytonutrient GAP is massive in the creation and prevention of disease. Scientist are now continuing to identify thousands of PLANT based unique phytonutrients that work with synergy together and through there functions together create the picture of your health.

Phytonutrients are grouped into colour based on their primary pigments. Studies have shown that the average person today has a short fall that looks like 69% short fall in Green
74% shortfall in Red
83% shortfall in Yellow
76% shortfall in Purple and Blue
80% shortfall in Yellow and Orange

8 out of 10 76% phytnutrient gap…..
New science shows now that no only should we consume a MINIMUM of 10 servings of fruit and veggies per day, that at least 2 servings per day should come from each colour category.

Wholefoods is message ONE
Rich, and Vibrantly coloured range is TWO
2.5-6.5….cups a day depending on age, gender and activity level. (one cup = 8 ounces of fruit juice)

Basic nutrition dictates we need all the key nutrients such as Vit A, C and E, plus potassium , fibre, folic acid from our fruits and veggies , but beyond basic nutrition the compounds we now know as Phytonutrients unlock the total effects and is where nutrition synergy is crucial in its effect in changing and protecting health.

Consumer research has shown that a what is stopping us being compliant has to do with the following- price, spoilage, availability, convenience and poor knowledge guidance.

Fruits, vegetables, legumes, nuts and teas are all rich sources of the phytonutrients.

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